About Company

Get to know us

A Trusted Name in Electrical Supply Since 1998

Since 1998, SAFEWAY has been supplying quality electrical and technical products to businesses, industries, and residential projects across Abu Dhabi and the UAE.

Over the years, we’ve built strong and lasting relationships with our customers by staying committed to three things: quality products, reliable service, and timely delivery. We understand that in the electrical and technical industry, getting the right products at the right time matters, and we work hard to make that process as smooth and dependable as possible.

Our journey has been built on the trust of our customers, and that trust continues to guide the way we work. While we are proud of the experience we have gained over more than 25 years, we are always looking for ways to improve, grow, and serve our customers better.

At SAFEWAY TECHNICAL TRADING CO. LLC, our goal is simple to continue delivering the quality and reliability our customers have come to expect from us, while building stronger relationships for the years ahead.

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What Drives Us

Our Vision & Mission

Our Vision

To be the UAE's most trusted single source for electrical and technical products recognised for genuine quality, reliable availability and service the trade can depend on.

Our Mission

To supply every project big or small with the right products at the right time, backed by expert guidance, fair pricing and a commitment to keeping the region's work moving.

Our Journey

Two Decades of Growth

1998
The Beginning

Founded in Abu Dhabi

Safeway is founded in Mussafah, Abu Dhabi, supplying essential electrical products to local contractors.

2005
Expanding the Range

A Wider Product Line

Product lines grow to cover switchgear, transformers, cable management and lighting for larger projects.

2014
Trusted Partnerships

Authorised Distribution

Agreements signed with leading international brands, strengthening our genuine-stock supply across the UAE.

Today
One-Stop Supplier

Powering the Region

Thousands of products, 50+ brands and UAE-wide delivery — serving contractors, industry and government.

Ahamed P.E., Founder of Safeway Technical Trading Company LLC

Ahamed P.E.

Founder, Safeway Technical Trading Company LLC

When I first set foot on the soil of the United Arab Emirates in the early 1970s, the landscape was vastly different from the vibrant, modern nation we see today. Instead of the bustling cityscapes and world-class infrastructure, there was mostly the wilderness of the desert and a handful of small shops. Yet, even in those early days, there was an unmistakable pulse of ambition and progress.

Stepping into the electrical equipment sector during that era allowed me to witness firsthand the first sparks of modernity in the region’s construction industry. In those times, transportation and infrastructure were minimal, and success relied almost entirely on two unshakeable pillars: unwavering hard work and deep mutual trust.

“For 25 years, we have built our company on three simple principles: Quality, Reliability, and Service.”

As an electrical trading company, our commitment has always been to provide trusted products and dependable solutions to our customers. Our success over the years is a reflection of the trust and relationships we have built. We look forward to continuing this journey with the same dedication and integrity for many more years to come.

As we look to the future, we remain dedicated to powering progress, supporting sustainable growth, and continuing to be a dependable partner in the UAE’s ongoing journey of excellence.

“Taking forward the legacy built by our founder is both an honour and a responsibility.”

Following his passing, I have been committed to carrying forward the values on which this business was built—quality, integrity, reliability, and exceptional service.

As we look toward the future, our vision is to build upon the strong foundation of the past 25 years, embrace new opportunities and technologies, and create sustainable growth for the generations ahead. We remain dedicated to earning the trust of our customers and partners while setting higher standards for quality and service in the electrical trading industry.

Our journey continues—with the same values, a clear vision, and ambitious goals for the future.

CEO’s Message

Safeway Technical Trading Company LLC